So why did the participants remember more about the harder-to-read samples?ĭiemand-Yauman suggests that when we find something easy to read, we tend to take it as a sign that we already have mastery of the material. The researchers replicated the findings in a similar study at a school in Chesterland, Ohio. Those who had learnt from the harder-to-read fonts answered 86.5 per cent of questions correctly, compared with 72.8 per cent by those who learnt from the easy-to-read fonts. Participants were later tested on the identifying features of the alien species. Information for the remaining participants was presented in Comic Sans or Bodoni fonts, both in grey and 12-point. For half the participants, the information was presented in clear 16-point, black Arial font. The researchers presented 28 participants with information about three species of aliens, and gave them 90 seconds to learn the features that identified them. They found that learning materials set in slightly harder-to-read fonts produced significantly higher scores in students’ assignments.

Researcher Connor Diemand-Yauman and his colleagues wanted to explore how fonts affect how much we remember from the text we read. It is the exact purpose of having toys.We are more likely to remember information when it is written in a hard-to-read font, according to psychologists at Princeton and Indiana universities. It means ‘I assemble’ or ‘I put together’. Later, Lego also has another meaning in Latin. It is the implication of ‘Legion of Toys’. But actually, at the very early stage, the founder, Ole Kirk, also considered another name for the brand. In English, those words mean ‘play’ and ‘good’. There are many people who are curious about what a Lego is. You can also use it for your personal use free of charge. But, if you search for it on the internet, you will get a very similar font.

In fact, there are so many people who are willing to pay only to use the font used on the logo. And the most recent logo has caught the world's attention. One particular change that can easily be seen is the logo. The changes come from the way the brands are managed till the way the brands are displayed. Over those 100 years, Lego also has experienced so many changes. And now, Lego Group becomes the largest toy company in the world with sales each year of USD 2.1 billion. At that time, people used wooden playthings to create any kind of thing. In fact, the history of Lego is back to the early 20 th century. The amusement park is then known as Legoland. Even now, Lego does not only produce toys, but they also have their own amusement parks spread around the world. Founded on August 10 th, 1932 by Ole Kirk Christiansen, Lego is now headquartered in Billund, Denmark. Lego is considered one of the most played toys in the world.

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